Get Brand Islam: The Marketing and Commodification of Piety PDF

By Faegheh Shirazi

ISBN-10: 147730925X

ISBN-13: 9781477309254

ISBN-10: 1477309462

ISBN-13: 9781477309469

From nutrition items to models and cosmetics to kid's toys, quite a lot of commodities this day are being advertised as "halal" (permitted, lawful) or "Islamic" to Muslim shoppers either within the West and in Muslim-majority countries. besides the fact that, a lot of those items usually are not authentically Islamic or halal, and their manufacturers haven't inevitably created them to honor spiritual perform or sentiment. in its place, such a lot "halal" commodities are profit-driven, they usually take advantage of the increase of a brand new Islamic monetary paradigm, "Brand Islam," as a shrewdpermanent advertising tool.

Brand Islam investigates the increase of this hugely profitable business plan and the ensuing progress in purchaser loyalty to items and companies pointed out as Islamic. Faegheh Shirazi explores the explanations why shoppers purchase Islam-branded items, together with conspicuous piety or a longing to spot with a bigger Muslim group, specially for these Muslims who dwell in Western nations, and the way this phenomenon is affecting the non secular, cultural, and financial lives of Muslim shoppers. She demonstrates that model Islam has truly enabled a brand new kind of worldwide networking, becoming a member of product and repair sectors jointly in a major conglomerate that a few are concerning because the Interland. A well timed and unique contribution to Muslim cultural reviews, Brand Islam unearths how and why the expansion of consumerism, international communications, and the Westernization of many Islamic nations are all riding the commercialization of Islam.

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