Download e-book for iPad: Marketing Erneuerbarer Energien: Grundlagen, by Herbes,Friege,Carsten Herbes,Christian Friege

By Herbes,Friege,Carsten Herbes,Christian Friege

ISBN-10: 3658049677

ISBN-13: 9783658049676

Wie vermarktet guy Ökostrom oder Biomethan? was once ist der richtige Preis für Erneuerbare Energien und wie gestaltet guy den optimalen Einsatz von Social Media? Welche Auswirkungen haben das EEG oder die Elektromobilität auf das Grünstrom-Marketing? Funktioniert Direktvertrieb oder ist Online-Marketing der Erfolgsgarant? Antworten auf diese und viele weitere grundlegende Fragen liefert dieser Band mit Beiträgen führender Wissenschaftler und renommierter Praktiker. Erstmals beschreiben sie hier in strukturierter shape die Grundlagen der Vermarktung von Erneuerbaren Energien, führen in die gesetzlichen und marktlichen Besonderheiten ein und stellen neue Geschäftsmodelle vor. Das Buch fußt auf aktuellen Forschungsergebnissen, behandelt sämtliche für Praktiker wichtige Fragen der Vermarktung, liefert Fallbeispiele und konkrete Empfehlungen.

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Marketing Erneuerbarer Energien: Grundlagen, Geschäftsmodelle, Fallbeispiele (German Edition) by Herbes,Friege,Carsten Herbes,Christian Friege


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